Johnnie Walker Blue Label Ultra - An Overview
Johnnie Walker Blue Label Ultra - An Overview
Blog Article
In our quest with the lightest bottle doable, we took our vision to the crew of professional glassmakers. Checking out shapes and glassblowing procedures to minimise glass utilization without compromising toughness.
This new, lightweight bottle is often a thing of exquisite elegance; but far more importantly, it demonstrates what can be done when it comes to lightweighting glass. We will carry on applying these learnings across our variety, taking a lot more progressive strides as we look to the future of Scotch.”
Johnnie Walker’s 5 years of study and enhancement have meant which the understanding attained is getting used across the choice of Diageo goods.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
Our DRINKiQ programme aims to lift the 'collective consume IQ' by expanding general public recognition of the results of Liquor and supporting dependable consuming.
This new, light-weight bottle is often a point of exquisite elegance; but additional importantly, it demonstrates what is possible In terms of lightweighting glass. We are going to go on implementing these learnings throughout our range, taking a lot more progressive strides as we look to the future of Scotch.”
We hope that our discoveries will likely have a favourable impact within the broader industry and assist uncover new prospects for lighter, reduced carbon packaging alternate options.”
. The Formerly claimed ‘lightest fat Scotch whisky bottle’ was launched by a UK retailer and weighed around 298 grams.
Produced via a take a look at-and-find out model with exterior glass makers, this mild-weight bottle encompasses a handblown teardrop form that reimagines Johnnie Walker's legendary square design, exemplifies the way forward for lightweight, and allows find out new choices for lighter, lessen carbon packaging solutions.
On the other hand, the technology will not nevertheless exist to roll out the Ultra bottle forever. Diageo hopes this will improve, and it has currently been granted a patent to continue advancement.
The complex troubles that lightweighting offers led us to include several design and production specifications that we could not have envisaged In the beginning of our journey; in the necessity of a tear drop condition which Now we have moulded to still mimic the long-lasting sq. sort of Johnnie Walker bottles, to your addition of a protective cage to allow for a spherical base, along with the hand-producing and filling of each person bottle to avoid damages in production.
“We took our eyesight to the crew of qualified glassmakers and during a 5 calendar year check-and-study procedure bit by bit discovered how to produce tasteful, light-weight glass. The technical issues that lightweighting provides led us to include various design and style and generation technical specs that we couldn't have click here envisaged at the start of our journey; from your necessity of a tear drop form which We have now moulded to continue to mimic the long-lasting sq. method of Johnnie Walker bottles, to the addition of a protecting cage to permit for a spherical foundation, as well as hand-making and filling of each individual bottle to avoid damages in production.”
“As opposed to maintain this new knowledge close to our chest, we’re psyched to be offering a royalty-free of charge licence to our granted United kingdom patent to the world.
The expose of Johnnie Walker Blue Label Ultra alerts the manufacturer’s determination to innovation, with hopes that the ground-breaking layout could encourage the greater lavish, light-weight, and very low-carbon whisky bottles of tomorrow.
Yes—this collectible version is often requested on the internet and shipped securely for your doorway with signature affirmation.
Liquid Mild enveloped website visitors in a very mesmerizing interaction of sunshine and shadow, with relocating gentle passing by way of glass varieties and projecting tasteful designs onto white walls.
And also this, for the first time in Diageo’s background, a license to our patent for light-pounds glass beverage containers are going to be available over a royalty-free of charge basis to all as a means to really encourage progress in the broader marketplace.